Archive for the 'Social Networking' Category

16th Aug 2008

DOMINATE the Better Networker Community

Welcome back!

“Great stuff, man. You should be charging for content like that.”
- Mike Dillard

Around this time last year, I was sitting in my office watching MLM System Formula on my computer after having purchased it via the first limited release of the course.

The course was a recording from Mike’s first ever live seminar and came with a bonus Flip Video camera so I could send Mike a testimonial when I was done studying it.

Aside from it being a fantastic course for the leaders of leaders in this industry, he revealed something to the attendees (and to anyone that bought the course) on what was coming in the next for months for Magnetic Sponsoring.

Three months before Magnetic Sponsoring 3.0 had launched, I got a sneak preview into the new system and gained some insight into the mind of a master marketer. (Mike is a margarita drinking genius, btw.)

MLM Social Network?

Mike also shared plans about his intention to launch the biggest and baddest social network ever created for the Network Marketing industry. Immediately, I started thinking of the potential of a large social network, which exclusively caters to home business owners.

We had done quite a bit of marketing on MySpace and other social networks, but the frustrating thing about those places is that you had to sort through a lot of “coal” and deal with a bunch of spammers.

Bottom line is that the major social networks are not targeted audiences for what we have to offer — whether it’s an opportunity, training or products.

However, our marketing efforts on MySpace and other places forced us to really set ourselves apart in a sea of crap, spammy crap and crap thinly veiled as pseudo-crap.

So when Mike shared that he intended to turn Magnetic Sponsoring into a social community… I was sooooo game!

We’ve been through ‘Web 2.0 Hell’ on MySpace, and we were ready to kick ass again.

Magnetic Sponsoring Launches October 2007

When the Magnetic Sponsoring Community went live in Oct. ‘07, as other networkers wandered aimlessly through the site and started throwing crap up in the form of articles, videos and forum posts… I simply went into the community and started observing…

I didn’t interact for a few days and just kinda got a feel for how the site worked and what others were doing. I was studying the behavior of the majority, which was both interesting but a little concerning.

Fortunately, my concerns were alleviated when leaders such as Jim Yaghi, Shiraz Khan and David Schwind quickly emerged as the marketing authorities on the forums.

These were the guys I wanted to get to know…

Well, after studying what was going it was time for me to take action.

So What Did I Do First?

I started doing the exact opposite of what everyone else was doing… I simply started teaching. I shared a year’s worth of study, research, courses, the internet marketing work for Hwa Rang Do and $50,000 in investment Raymond and I had poured into our growth as business owners.

At first, I didn’t make any big waves.

I was just focused on adding value and NEVER once promoting my opportunity.

Even my signature pointed to our website, where people were able to get even more FREE training on internet marketing through AMF.

I don’t think Raymond and I were even selling our AMF course yet. We were just giving away what was practical to give away via articles on the MS site and via email newsletters to our list.

“SEO A-Bomb” Video

Then one day in the middle of November, I decided to conduct an experiment and see if I could attract some of the leaders that had established themselves on the community.

I turned on the Flip Video camera which I got when I bought MLM System Formula and recorded a video of me discussing the topic of SEO. Particularly, I discussed some pretty advanced and powerful concepts on something called Silo Structures and the Co-occurrence Matrix, ( a La Theme Zoom).

I posted the video on the community and started a thread on the forum titled, “Google Search Algorithm Cracked?

The first response I got on the forum was from none other than Mike Dillard:

That’s all the social proof I needed. The responses to that forum thread started coming from Tim Erway, Jim Yaghi, David Schwind, Shiraz Khan among many other members.

That video and the discussion on that forum was an instant hit, and quickly became the most viewed forum thread in the entire community and continues to be ’til this day.

What was even more interesting was that for the first few days, the only people commenting on that thread were the top leaders in the industry.

I think back now to the community’s reaction to that video and it really seemed like everyone who had been spamming their opportunity had been frozen in their tracks, not really understanding why with one video I was able to get the attention of so many great leaders.

My experiment had worked. I specifically posted that content to attract the top leaders in the community and it ended up getting the attention of the world’s top authority on internet network marketing.

Eventually, Raymond joined me on the MS Community and we became a real dynamic duo, producing valuable content for everyone to read for free. Helping thousands of entrepreneurs with their marketing and literally posting thousands of dollars worth of advice, on the forum at no charge.

Continued with Quality and Value

From that point on, Raymond and I continued to post quality content on the Magnetic Sponsoring Community, we developed a system for marketing on the site and we continued to make a name for ourselves.

Amazingly, a few days after I posted the SEO video I was on the phone speaking to Mike Dillard and Tim Erway as to how we could help them with SEO on the site as well as teaching to the MS Community on a more official basis.

Wow! To think that only a year before, I was listening to MLM Traffic Formula LIVE in my bedroom and learning from Mike, Tim and Tom just like everyone else who had purchased the course, wondering if this stuff would really work.

Our AMF brand flourished as a result of this exposure and we became the authorities on the topic of SEO in this industry, (we actually know a lot more than just SEO). ;)

Fast forward a few months later and on May 2008, Raymond and I led 100 networkers in the first (and only) MLM Traffic Formula LIVE Workshop in Austin, TX.

It was Mike’s MS brand, but he stepped aside and allowed us to lead the event, develop the content and run the show. It was a huge success and now we are living the life we had dreamed of since we got started in this industry 3 years ago.

A month before the live workshop, Ray and I walked out of our corporate jobs and retired from the Aerospace Industry and left behind a cushy $80,000 per year J-O-B in exchange for our freedom and time to make a real impact in this industry.

Now It’s Your Turn

Now I know I’ve gone on for a while sharing our story with you, but it’s for a reason.

We started from nothing and used the power of social networking to achieve all this. And we did it by providing value to the MS community and following what Mike taught us via his Magnetic Sponsoring courses.

Well, now Mike has decided to start all over again, build from scratch and recently launched BetterNetworker.com (replacing the Magnetic Sponsoring Community).

Powerful new features in this community now offers a ton of potential for even the newest person in this industry, an easy to use interface and a goldmine of opportunity to expose people to your business, when use correctly.

Ray and I wish to be your guide through this process and help you achieve the results you desire. Right now, there are only two things you need to do, neither of which will cost you any money:

1) If you haven’t done so already, click on BetterNetworker.com and create a profile, (if you already had a Magnetic Sponsoring profile, use your same username and password).

2) Then after you have a profile, join our ‘Better Networker Results‘ Mastermind Group for FREE.

Via this group on BetterNetworker.com, we’ll be providing you with the very best advice and strategies to make the most out of your efforts and participation in this new cutting edge community.

Along with learning from us, you’ll be encouraged to take action and share your results with only this small group of entrepreneurs so everyone can learn and use your successes to establish yourself as a leader in this industry.

Better Networker Inner Circle - By Invitation Only

After a few weeks, we’ll be selecting the highest performing members to become a part of a private group called the ‘Better Networker Inner Circle‘.

All content, advice and memberships will be kept strictly private.

This is where we will share the exact system we initially developed to make a name for ourselves in the Magnetic Sponsoring Community, and work together as a team to apply that marketing system to the new Better Networker Community to achieve the results you want for your business.

If you still dont’ believe that we are capable of producing some awesome results, check out this list when I searched for “magnetic sponsoring” on Google, today:

In SEO, there is something called an ‘indented listing’. Through our work on the community and posting of content, we managed to get my profile listed in the search engines right under the Magnetic Sponsoring listing.

Unfortunately, since the MS community is no more, we’ll have to start all over to produce similar results. But we’re not worried… we look forward to the challenge.

Join Us!

So in conclusion, go get your profile then join our little mastermind group, and get to work. is

We’ve posted some articles within the group area, so you can start learning proper way to use the BetterNetworker.com community to grow your business.

You can also get free training at BetterNetworkerProfits.com, which includes links to every article we’ve ever published, and info on other resources.

Enjoy the gifts!

Posted in Social Networking | Comments

07th Aug 2008

Spying on Barack Obama with Twitter…

Twitter Strikes the Networking, Celebrity and Political World…

Here’s something cool, which will be a lot of fun when you implement in your marketing arsenal…
Recently, Raymond and I presented at the Hwa Rang Do Black Sash conference on the application of internet marketing tactics for martial arts studios.

One of the coolest parts of the presentation was when we showed these school owners, how to use the insanely popular social networking tool called ‘Twitter’.

If you are not familiar with ‘Twitter’, their business model is actually pretty simple and at first glance, can seem a bit silly…

Your profile on Twitter consist of nothing more than your website URL, a short description and a ‘ticker’ of updates telling people what you are doing on any given moment during the day.  And people can choose to ‘follow’ what you are doing and your updates will automatically appear on their Twitter home page for them to see.

You can either log onto the website and type in your update, or you can text message it from your cell phone for an instant update.  It seems a little twisted, because it’s like a type of ‘New Age Voyegerism’.  But it’s become insanely popular and is now widely used by celebrities, company CEO’s, politicians and even marketers.

Now how exactly can you use Twitter to promote your business? Here are a few strategies for various types of business and applications…

Marketers and Networkers on Twitter

Now, we’ve talked quite a bit in recent years about developing YOU, INC. when trying to brand yourself and grow a network marketing business.  Well, Twitter is a great way to allow your prospects to get to know you on a more personal level.

Ultimately, people want to know that you are a real person.

Here’s a list of well known networkers who have found a new home and marketing tool with Twitter.  Study what they do…

Ferny Ceballos - http://twitter.com/fernyceballos
Raymond Fong - http://twitter.com/RaymondFong
Mike Dillard - http://twitter.com/MikeDillard
Ben Settle - http://twitter.com/bensettle

“Join Me at the Bar…”

I do not recommend you use it as a pure promotional tool where you flash your affiliate link to products.  It’s ok to recommend something once in a while, but if you do that too much, you won’t have many people following you.

Although there is one marketer who recently did something very interesting with his Twitter updates…

He was sitting at a bar, in Florida killing sometime while waiting for an appointment.  Since he was just sitting around, he send a Twitter update saying, “I’ll be at XYZ bar in Orlando, FL. for the next couple of hours.  If anyone wants to come by and talk shop, come on by…”

Literally 20 minutes later, a couple of guys walk into the bar to greet this marketer and talk shop, exchange ideas and have a few drinks.

It’s genius, because from here on out, you bet more people will be subscribing to this marketer’s twitter updates just in case he ever sends out another message like that again.  It’s a great “piece of cheese” to use to bring more people into your Twitter followers list and connect with people.

Martial Arts Schools or Small Business Owners

Twitter also allows you to place a widget on to your MySpace, Facebook and Websites, which will display all updates you send to Twitter.

An idea for a small business, especially for martial arts studios, is to create a Twitter profile for your business and place this widget on your website.

Turn this widget into a window inside your business.  For martial arts schools, you can upload regular updates about current classes and exact techniques which are being taught at any given moment.

For a brick and mortar business, if you want to let your customers know about a new specialty item which is now available in your store, just update your Twitter ticker and it will show up on your website.

This type of marketing gives your prospect an entirely new user experience and they can learn about your products or services in a dynamic way.

Politicians and Celebrities

Twitter is a virtual goldmine for politicians and celebrities looking to establish a large following via the social networks.

Imagine being able to follow the day to day activities of Barack Obama, Ron Paul, John McCain or the Clintons…

In fact, politicians and celebrities can all but fire their publicist because they can use Twitter to notify the press and fans about any upcoming events and places they’ll be at.

It’s particularly powerful in today’s day and age, where people are still getting to know public figures like Barack Obama or getting to know a different side of polarizing politicians like Hillary Clinton or George Bush… it provides a whole new perspective into their humanity…

It’s a way to connect personally with voters, which is crucial because it’s been shown that the politician whom is most likable is much more likely to get the votes.

Anyway, I think you get the idea…

So if you haven’t done so already, go to Twitter.com and start a profile.  It takes 5 minutes.

Be sure to add Raymond and myself to your ‘follow’ list…

Ferny Ceballos - http://twitter.com/FernyCeballos
Raymond Fong - http://twitter.com/RaymondFong

And of course, Twitter is not a marketing system in and of itself… It should be viewed as another traffic tool for your funded proposal system.

If you wish to plug into the most powerful marketing system on the planet, then register here for more details… http://www.coffeehousemanifesto.com

Once that’s done, just use tools like Twitter to bring in the traffic and let the system do the rest…

To New Age “Voyagerism”,
Ferny Ceballos

Posted in Social Networking | Comments


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